Worth Global Style Network (WGSN) Subscription

FAME Foundation Philippines, Inc. renewed the WGSN Subscription last April 2009 with the support from Export Development Council (EDC) and Export Development Fund (EDF) through Philexport National.

Worth Global Style Network (WGSN) is the world's leading research, trend analysis and news services whose mission is to inform, aid and inspire every company in fast moving fashion and retail industries.

WGSN is able to identify, analyse, and report on trends faster and more accurately that any other information provider. WGSN is unique in that it captures the movement of trends through the entire product development cycle. This allows the clients to develop a better understanding of trends as they evolve.

The clients, which now includes 2,200 of the world's leading fashion and retail companies, get vital information earlier giving them an advantage over their competitors.They benefit because their staff are able to make better decisions earlier, thereby leading to greater efficiency, higher sales, and ultimately higher profitability.

• Over 250 journalist, photographers, trends spotters, trends forecasters, and designers located in the world's fashion capitals.
• Provides a database of over 1,000,000 pages of essential up to the minute information prepared by industry professionals for industry professionals.
• Update several times daily to the order of approximately 3,500 pages a week.
• Trends forecasting of key colours, textiles, styles, consumer attitudes and consumer behaviours up to 16 months in advance, as well as constant updates to review any changes in fashion trends immediately as they happen.
• Over 16,000 trends relevant graphics design, updated every week, copyright free for our clients to use.
• Monthly/seasonal trend analysis of what is happening in world's capitals, including approximately 6,000 store window and street style every month.
• Daily news stories, comprehensive final reports featuring hundreds of photos and detailed analyses of at least 120 of the most directional trade shows from around the world encompassing apparel, textile, leather, toys, licensing, footwear and interiors.
• Daily news and regular in-depth feature reports from around the world.

Benefits to Client are...

• An accurate analysis of your customer and their marketplace, giving you greater understanding of their needs and allowing you to provide better service, which will lead to larger orders and greater revenue.
• Accurate analysis of your potential customers and their competitors, leading to greater understanding, allowing you to prepare better sales presentations prior to initial meetings, maximising your opportunities of attracting new customers;
• Cost saving on attendance of international trade fairs around the world
• Reduces the commercial risk of missing a trend, helps prevent lost sales due to customers going to other suppliers who show them more trend relevant ranges;
• Increase margins by allowing you to offer ranges with key design or trend input, rather than merely executing clients requests;
• WGSN creates a new standard for information required by all companies to maintain competitiveness;
• Desktop access to information creates a staff with greater awareness and knowledge of global trends. Enlightened staff members are thus more capable of identifying sales opportunities as well as being more productive due to the ease of doing research and attending to client's needs;
• Allows you to understand their customers needs better, since most of the world leading retailers and brands are using WGSN for their design and product development inspiration.
• Allows you to shorten time to market by providing immediate market intelligence/knowledge, allowing manufacturers to develop a proactive relationship with their existing clients,

International Clients                    

            Abercrombie & Fitch                                              Honda R&D

           Adidas - Salomon AG                                            Hugo Boss AG

           Arcadia Group                                                        J. Craw

           Banana Republic                                                   JC Penney Co

           BBC Worldwide LDT: GMBD                                Kenneth Cole Productions  

           BCBG                                                                        Kmart Corporation

           Benetton Group SpA                                              Kookal

           Burberry Ltd                                                             Laura Ashley Ltd

           Calvin Klein                                                              Mango

           Club Monaco                                                            Marks & Spencer Group

           Converse                                                                  Nautica

           Debenham Plc                                                        Procter & Gamble

           Disney Consumer Products                                Sears Roebuck

           Dolce & Gabbana                                                  Selfridges

           Donna Karan International                                  Target Corporation

           Escada AG                                                              Tommy Hilfiger

           Gap Inc.                                                                   Zara

           Guess Inc

This said website is open to companies who would like to do their research in the center with a minimal fee. 

Should you have inquiries regarding the WGSN website, please do not hesitate to call Gil D. Ovillo at telephone numbers (032) 2550851 / 2550861 or email us at info@cebufame.com.ph. To learn more about the website, please visit www.wgsn.com for more details.